Adidas AG (ADDYY) Exchange: OTCQX

adidas AG, together with its subsidiaries, designs, develops, produces, and markets athletic and sports lifestyle products worldwide. It operates through six segments: Wholesale, Retail, TaylorMade-adidas Golf, Rockport, Reebok-CCM Hockey, and Other Centrally Managed Brands. The Wholesale segment is involved in various business activities related to the distribution of adidas and Reebok products to retail customers. The Retail segment engages in business activities related to the sale of adidas and Reebok products directly to end consumers through its retail and e-commerce platforms. It offers footwear; apparel; and hardware, such as bags and balls under the adidas and Reebok brands. As of December 31, 2014, this segment operated 2,913 stores, including 1,616 stores under the adidas brand; 446 stores under the Reebok brand; and 851 factory outlets. The TaylorMade-adidas Golf segment offers four brands comprising TaylorMade, which designs, develops, and distributes primarily golf clubs, balls, and accessories; adidas Golf that offers footwear, apparel, and accessories; Adams Golf, which designs and distributes golf clubs and a range of accessories; and Ashworth that designs and distributes men’s and women’s golf-inspired apparel and footwear. The Rockport segment designs and distributes leather footwear for men and women. The Reebok-CCM Hockey segment designs, produces, and distributes ice hockey equipment, such as sticks, skates, and protection gear; and apparel primarily under the Reebok Hockey and CCM brands. The Other Centrally Managed Brands segment includes the business activities of the label Y-3, Porsche Design Sport, and Five Ten brands; and the retail activities of the adidas NEO label. The company was formerly known as adidas-Salomon AG and changed its name to adidas AG in June 2006. adidas AG was founded in 1920 and is headquartered in Herzogenaurach, Germany.